CRAFTING DIGITAL GOODS SINCE 2018
ZACH
CLEMMER
CLEMMER
Hi, I’m Zach, a content designer and strategist based in Austin, Texas.
ABOUT
ABOUT
My passion lies at the intersection of language and design—using words and behavior to shape experiences that drive action and connect with people.
I specialize in creating strategic content and UX that deliver real results. From precise microcopy to thoughtfully crafted user flows and brand messaging, I focus on making content and UX a true business asset. I bring critical problem-solving to every project, whether it’s a site redesign, an audit, or high-converting copy built to move audiences.
Content design and UX writing for Paloma’s site rebuild, with bold messaging, clear product stories, and intuitive paths to their innovative solutions.
Paloma Pressure Control Site Redesign
UX and content strategy for Select’s site rebuild, enhancing navigation, elevating design, and driving stronger SEO performance.
Select Water Solutions Site Redesign
Content design for TFB Health Plans’ microsite, making health coverage feel less stressful through clear, compassionate guidance and quote journey.
Texas Health Plans Microsite
Content design for Citadel’s cost calculator page, merging product storytelling with an interactive tool to support sales.
Citadel Casing Cost Calculator
PROJECTS
PROJECTS
Content design and UX writing for Paloma’s site rebuild, with bold product messaging and intuitive paths to their innovative solutions.
Paloma Pressure Control Site Redesign
UX and content strategy for Select’s site rebuild, enhancing navigation, elevating design, and driving stronger SEO performance.
Select Water Solutions Site Redesign
Content design for TFB Health Plans’ microsite, making health coverage feel less stressful through clear, compassionate guidance and quote journey.
Texas Health Plans Microsite
Content design for Citadel’s cost calculator page, merging product storytelling with an interactive tool to support sales.
Citadel Casing Cost Calculator
CONTENT AUDITS
CONTENT AUDITS
EXPERIENCE
EXPERIENCE
Senior Content Designer
Ell Creative
2024 — Present
Deliver impactful content design and UX strategy for site rebuilds and large-scale digital projects. Recent launches have driven over 3 million user interactions and engaged nearly 200,000 users globally, while another site launch led to over 14,000 quote submissions, reflecting strong UX and clear content paths. I build sitemaps, wireframes, and UX copy that simplify complex experiences, collaborating closely with design and dev teams for execution. I guide client strategy on audience insights, brand voice, SEO, and information architecture to turn content into a strategic asset.
Senior Content Designer
Ell Creative
2024 — Present
Deliver impactful content design and UX strategy for site rebuilds and large-scale digital projects. Recent launches have driven over 3 million user interactions and engaged nearly 200,000 users globally, while another site launch led to over 14,000 quote submissions, reflecting strong UX and clear content paths. I build sitemaps, wireframes, and UX copy that simplify complex experiences, collaborating closely with design and dev teams for execution. I guide client strategy on audience insights, brand voice, SEO, and information architecture to turn content into a strategic asset.
Content Lead
Indeed
2019 — 2023
Led global support content strategy across internal knowledge bases and external help centers, managing 10,000+ articles for audiences from SMBs to enterprise clients. Owned the Employer Help Center, serving ~2.5M monthly users in 32 languages, where I led a UX redesign that increased session time by 260%, pages per session by 13.5%, and user retention by 68%. Also launched a dashboard self-help modal that reduced onboarding time by 23% and cut case volume from product pages by 20%. Partnered closely with product and UX teams to align content with user needs and business goals.
Senior Content Strategy Consultant
Perficient
2023 - 2024
Led content strategy for Fortune 500 companies, major hospital systems, and $100M+ e-commerce businesses. Positioned myself as an expert in all things content marketing and content strategy to clients, leading initiatives from content audits and keyword research to content strategies for product go-to-market campaigns. Delivered UX recommendations to enhance site architecture and user experience, and developed SEO strategies to improve search visibility for complex enterprise websites.
Senior Content Strategy Consultant
Perficient
2023 - 2024
Led content strategy for Fortune 500 companies, major hospital systems, and $100M+ e-commerce businesses. Positioned myself as an expert in all things content marketing and content strategy to clients, leading initiatives from content audits and keyword research to content strategies for product go-to-market campaigns. Delivered UX recommendations to enhance site architecture and user experience, and developed SEO strategies to improve search visibility for complex enterprise websites.
Content Lead
Indeed
2019 — 2023
Led global support content strategy across internal knowledge bases and external help centers, managing 10,000+ articles for audiences from SMBs to enterprise clients. Owned the Employer Help Center, serving ~2.5M monthly users in 32 languages, where I led a UX redesign that increased session time by 260%, pages per session by 13.5%, and user retention by 68%. Also launched a dashboard self-help modal that reduced onboarding time by 23% and cut case volume from product pages by 20%. Partnered closely with product and UX teams to align content with user needs and business goals.
Content Lead
Indeed
2019 — 2023
Led global support content strategy across internal knowledge bases and external help centers, managing 10,000+ articles for audiences from SMBs to enterprise clients. Owned the Employer Help Center, serving ~2.5M monthly users in 32 languages, where I led a UX redesign that increased session time by 260%, pages per session by 13.5%, and user retention by 68%. Also launched a dashboard self-help modal that reduced onboarding time by 23% and cut case volume from product pages by 20%. Partnered closely with product and UX teams to align content with user needs and business goals.
Content Marketing Specialist
Siege Media
2018-2019
As part of the Siege Media team, I contributed SEO content strategy and writing for multiple clients, helping achieve results like 103% organic traffic growth, 700+ earned backlinks, and top rankings for 21 key content assets featured on major publications. I worked closely with copywriters and graphic designers to bring high-performing content to life, and earned Siege’s “Content of the Month” award for standout results.
Content Marketing Specialist
Siege Media
2018-2019
As part of the Siege Media team, I contributed SEO content strategy and writing for multiple clients, helping achieve results like 103% organic traffic growth, 700+ earned backlinks, and top rankings for 21 key content assets featured on major publications. I worked closely with copywriters and graphic designers to bring high-performing content to life, and earned Siege’s “Content of the Month” award for standout results.
EDUCATION
EDUCATION
B.A. in English - Creative Writing
Texas A&M University
2013 — 2017
Focused on creative writing and narrative within a rigorous liberal arts curriculum. Developed strong storytelling, editing, and critical thinking skills. Engaged in literary publications and workshops, building a foundation in voice, tone, and audience—skills now applied to UX and content strategy.
B.A. in English - Creative Writing
Texas A&M University
2013 — 2017
Focused on creative writing and narrative within a rigorous liberal arts curriculum. Developed strong storytelling, editing, and critical thinking skills. Engaged in literary publications and workshops, building a foundation in voice, tone, and audience—skills now applied to UX and content strategy.
CONTACT
CONTACT
Let’s connect and create something great. Reach out to start the conversation.