CITADEL CASING COST CALCULATOR
Industry
Energy
Client
Citadel Casing Solutions
Service
Content Design & UX
Date
July 2024
Project Overview
I led content design and UX writing for Citadel Casing Solutions’ Cost Calculator, building an interactive tool that helps engineers and procurement teams compare costs and value across casing options. A digital experience crafted to support sales conversations and reinforce Citadel’s role as a trusted partner in well integrity.
citadelcasingsolutions.com/kick-rocks/
The Problem
Citadel needed a clearer way to communicate the value of their multi-product solutions, which, when purchased together, deliver significant time and cost savings for customers. Existing materials were scattered across product sheets and sales conversations, making it hard for engineers and procurement teams to understand the full impact of Citadel’s offering or calculate potential savings. The wireframe below explores an interactive calculator concept, originally ideated as a campaign landing page, designed to unify this story and help users quickly see the value of optimizing completions with Citadel’s solutions.
The Solution
We designed an interactive Cost Calculator that brings Citadel’s value proposition to life, transforming complex savings data into an intuitive, engaging experience. Users can adjust targets for their frac job and instantly see estimated cost and time savings from choosing Citadel’s multi-product solutions. The visual below shows the calculator in action, featuring dynamic charts, tailored product recommendations, and a seamless path for users to book a work session—all crafted to support sales conversations and position Citadel as a trusted partner in well planning and efficiency.
Recap
The Citadel Cost Calculator project was an opportunity to turn complex technical value into a clear, persuasive digital tool. By combining interactive inputs with immediate, visual savings insights, we created an experience that’s both user-friendly and strategically powerful. It’s a resource that empowers engineers and procurement teams to make informed decisions—and positions Citadel as a forward-thinking partner in well integrity and operational efficiency.
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CONTACT
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CITADEL CASING COST CALCULATOR
Industry
Energy
Client
Citadel Casing Cost Calculator
Service
Content Design & UX
Date
November 2024
Project Overview
I led content design and UX writing for Citadel Casing Solutions’ Cost Calculator, building an interactive tool that helps engineers and procurement teams compare costs and value across casing options. A digital experience crafted to support sales conversations and reinforce Citadel’s role as a trusted partner in well integrity.
citadelcasingsolutions.com/kick-rocks/
The Problem
Citadel needed a clearer way to communicate the value of their multi-product solutions, which, when purchased together, deliver significant time and cost savings for customers. Existing materials were scattered across product sheets and sales conversations, making it hard for engineers and procurement teams to understand the full impact of Citadel’s offering or calculate potential savings. The wireframe below explores an interactive calculator concept, originally ideated as a campaign landing page, designed to unify this story and help users quickly see the value of optimizing completions with Citadel’s solutions.
The Solution
We designed an interactive Cost Calculator that brings Citadel’s value proposition to life, transforming complex savings data into an intuitive, engaging experience. Users can adjust targets for their frac job and instantly see estimated cost and time savings from choosing Citadel’s multi-product solutions. The visual below shows the calculator in action, featuring dynamic charts, tailored product recommendations, and a seamless path for users to book a work session—all crafted to support sales conversations and position Citadel as a trusted partner in well planning and efficiency.
Recap
The Citadel Cost Calculator project was an opportunity to turn complex technical value into a clear, persuasive digital tool. By combining interactive inputs with immediate, visual savings insights, we created an experience that’s both user-friendly and strategically powerful. It’s a resource that empowers engineers and procurement teams to make informed decisions—and positions Citadel as a forward-thinking partner in well integrity and operational efficiency.
MORE PROJECTS
MORE PROJECTS
CONTACT
Let’s work together—get in touch to start the conversation.