PALOMA PRESSURE CONTROL REDESIGN

Industry

Energy

Client

Paloma Pressure Control

Service

Content Design & UX

Date

April 2025

Project Overview

I led content design and UX copy for Paloma Pressure Control’s website, showcasing their innovative frac technology. A high-performance site built for fast navigation, quick product specs, and clear calls to connect—reflecting Paloma as a fast-growing industry leader.

palomapc.com

The Problem

Paloma’s old website was dated, sluggish, and didn’t do justice to their products. Key offerings were either poorly messaged or disorganized, making it hard for engineers to find critical specs and leaving sales teams without a strong digital tool. The site also fell short in showcasing Paloma’s innovations or setting them apart in a competitive, spec-driven market. The wireframes below reimagine Paloma’s product pages with clearer structure, faster access to technical details, and storytelling that highlights their engineering strengths. They also include easy navigation to related products, transforming the website into a valuable asset for both customers and sales teams.

The Problem

Paloma’s old website was dated, sluggish, and didn’t do justice to their products. Key offerings were either poorly messaged or disorganized, making it hard for engineers to find critical specs and leaving sales teams without a strong digital tool. The site also fell short in showcasing Paloma’s innovations or setting them apart in a competitive, spec-driven market. The wireframes below reimagine Paloma’s product pages with clearer structure, faster access to technical details, and storytelling that highlights their engineering strengths. They also include easy navigation to related products, transforming the website into a valuable asset for both customers and sales teams.

The Solution

We rebuilt Paloma’s website to be faster, clearer, and far more engaging. The new product pages combine streamlined layouts with interactive storytelling—pairing 3D animations of frac valves and manifolds with dynamic scrolling experiences that reveal critical specs and features in context. This approach empowers engineers to quickly explore technical details while giving sales teams a compelling digital tool to elevate customer conversations. Ultimately, the redesign positions Paloma as an innovative leader, transforming their website into an asset that drives both credibility and business growth.

Recap

This project was a chance to give Paloma a digital presence that matches their ambition and innovation. Starting from a blank slate, we shaped a site that feels modern and dynamic, with product experiences that are as visually engaging as they are informative. It’s a platform designed to support future growth and leave a strong impression on customers and partners alike.

Recap

This project was a chance to give Paloma a digital presence that matches their ambition and innovation. Starting from a blank slate, we shaped a site that feels modern and dynamic, with product experiences that are as visually engaging as they are informative. It’s a platform designed to support future growth and leave a strong impression on customers and partners alike.

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MORE PROJECTS

CONTACT

CONTACT

Let’s work together—get in touch to start the conversation.

Austin, TX USA

zach.keeclemmer@gmail.com

512-998-7794

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